You may have noticed that things are looking a little different in our newsletter and e-mails. Well, that’s because of lots of changes happening within the Foundation, most notably to the name. Emma Foster from the Firehouse Group, our advertising partner, takes us through their design rationale.
The Walter Sisulu Paediatric Cardiac Centre for Africa (WSPCCA) was going through a name change, this is always an opportunity to relook, assess and craft the direction that the old logo had taken. It is an opportunity to clean up, get rid of what’s not working, to modernise and to breathe new life into something which may not have kept up with the times.
The Firehouse cleaned up the colours, with the red becoming a blood red and we deepened the blue, retaining the corporate feel.
Walter Sisulu’s head was redrawn, crisper and cleaner, but always retaining pride of place. The soft background yellow gave the brand an antique feel so we stripped it away. The font was relooked, and replaced with a Sans Serif font that is more modern, but still representative of the stature of the Sisulu name.
The logo is a corporate device, not warm and fuzzy, it must work as well in the corporate boardrooms of New York as it must on a humble business card or over the door of the paediatric ward.
The Walter Sisulu Foundation logo is a great example of how we can modernise the look and feel but retain dignity and respect. This logo is truly emblematic of a proud and well established family.