WSPCCA & Tribeca PR win big

clip_image002We’re very proud to announce that the WSPCCA and our PR agency, Tribeca Public Relations, scooped a gold award at the recent Public
Relations Institute of South Africa (PRISA) Prism awards for the launch of the Sheikha Al Jalila House for the WSPCCA for the category “PR on a shoestring”.

The PRISA Prism Awards are the “Oscars” of the PR industry— an annual industry awards
ceremony that recognises excellence in Public Relations.

According to Tribeca PR’s Trish Hickey, the five-week PR campaign challenged the
traditional idea that PR equals media relations.

“It proved that the most powerful method of communication is also the simplest – talking
directly with the people and organisations important to your business,” Hickey said.

Lynda admits that that the launch of the house was an ambitious project in the tough times we experienced last year.

“We were overwhelmed at the charity that our partners, friends, and corporate SA showed us – all as a result of a simple but effective communications plan,” she said.

This is the second gold award that the WSPCCA has received for PR in the last two years and our congratulations go out to the “A” Team at Tribeca!

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About The WSPCF

The Walter Sisulu Paediatric Cardiac Foundation (WSPCF) is a philanthropic paediatric cardiac foundation for Africa, focussing on delivering life-saving surgery for underprivileged children with congenital heart disorders from across Africa. It also aims to develop diagnostic and treatment skills amongst Africa’s medical fraternity and conducts critical research into paediatric cardiac healthcare. The cardiac surgery or intervention is undertaken at the Walter Sisulu Paediatric Cardiac Centre for Africa situated in Netcare Sunninghill Hospital in Johannesburg, , as well as at Cape Town’s Netcare Christian Barnard Memorial and Red Cross Children’s Hospitals. The WSPCF was founded by Dr. Robin Kinsley in 2003, and was established as a living legacy to the late Walter Sisulu and his widow, Albertina, both of whom dedicated their lives to helping children in need.
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