We’re very proud to announce that the WSPCCA and our PR agency, Tribeca Public Relations, scooped a gold award at the recent Public
Relations Institute of South Africa (PRISA) Prism awards for the launch of the Sheikha Al Jalila House for the WSPCCA for the category “PR on a shoestring”.
The PRISA Prism Awards are the “Oscars” of the PR industry— an annual industry awards
ceremony that recognises excellence in Public Relations.
According to Tribeca PR’s Trish Hickey, the five-week PR campaign challenged the
traditional idea that PR equals media relations.
“It proved that the most powerful method of communication is also the simplest – talking
directly with the people and organisations important to your business,” Hickey said.
Lynda admits that that the launch of the house was an ambitious project in the tough times we experienced last year.
“We were overwhelmed at the charity that our partners, friends, and corporate SA showed us – all as a result of a simple but effective communications plan,” she said.
This is the second gold award that the WSPCCA has received for PR in the last two years and our congratulations go out to the “A” Team at Tribeca!