Remember the SMS campaign!

clip_image002You’ll remember a while ago we launched an SMS line and
advertising campaign involving some of South Africa’s most
recognised celebrities.

The pro-bono campaign, orgainsed by Yvette Lee, launched in
mid-June last year, encouraged the public to make a R10 donation to saving lives by texting through the word “heart” to 38208.

The appeal was also made via TV, radio, print and various talk shows in October 2009.

What we found was that there are many people who are moved by the WSPCCA’s work, but don’t necessarily have the money to
sponsor R140,000 for a child’s surgery.

Every little bit helps, which is why we got our partners involved to set up this SMS line, which gives people the opportunity to get involved and make donations to the WSPCCA for as little as R10 a time.

To date, the SMS campaign has been receiving donations from all over the country, and has been a great vehicle, to raise funds and awareness around congenital heart disorders in children. We’re very thankful to our celebrities Ryk Neethling, DJ Fresh, Tania van Graan and Brumhilda van Rensburg.

The campaign is still running so if you’d like to make a donation, text through the word “heart” to 38208 and help save a life.

Advertisements

About The WSPCF

The Walter Sisulu Paediatric Cardiac Foundation (WSPCF) is a philanthropic paediatric cardiac foundation for Africa, focussing on delivering life-saving surgery for underprivileged children with congenital heart disorders from across Africa. It also aims to develop diagnostic and treatment skills amongst Africa’s medical fraternity and conducts critical research into paediatric cardiac healthcare. The cardiac surgery or intervention is undertaken at the Walter Sisulu Paediatric Cardiac Centre for Africa situated in Netcare Sunninghill Hospital in Johannesburg, , as well as at Cape Town’s Netcare Christian Barnard Memorial and Red Cross Children’s Hospitals. The WSPCF was founded by Dr. Robin Kinsley in 2003, and was established as a living legacy to the late Walter Sisulu and his widow, Albertina, both of whom dedicated their lives to helping children in need.
This entry was posted in Events, Partner news, Sponsorships and tagged , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s