The pro-bono campaign, orgainsed by Yvette Lee, launched in
mid-June last year, encouraged the public to make a R10 donation to saving lives by texting through the word “heart” to 38208.
The appeal was also made via TV, radio, print and various talk shows in October 2009.
What we found was that there are many people who are moved by the WSPCCA’s work, but don’t necessarily have the money to
sponsor R140,000 for a child’s surgery.
Every little bit helps, which is why we got our partners involved to set up this SMS line, which gives people the opportunity to get involved and make donations to the WSPCCA for as little as R10 a time.
To date, the SMS campaign has been receiving donations from all over the country, and has been a great vehicle, to raise funds and awareness around congenital heart disorders in children. We’re very thankful to our celebrities Ryk Neethling, DJ Fresh, Tania van Graan and Brumhilda van Rensburg.
The campaign is still running so if you’d like to make a donation, text through the word “heart” to 38208 and help save a life.